Smokey Bear

Key art reimagining the symbol of Smokey Bear, a long-standing icon who for more than 75 years has increased public awareness about how to prevent human-caused wildfires, in partnership with Amplifier, the Ad Council, theĀ United States Forest Service, and theĀ National Association of State Foresters

The new series of Smokey Bear visuals will be part of outdoor ad placements in spring 2022, and will become part of the box of Public Service Announcement (PSA) tools on SmokeyBear.com, which is used by local state foresters and environmental educators doing outreach in communities nationwide.

Learn more here

November 2021